Revitalizing the 'Fresh Produce' supply chain in Odisha by integrating farmers, businesses and logistics


Veggiekart Marketing Private Limited is a direct farm to food retail initiative started in November 2013. VeggieKart provides the consumers with fresh vegetables at a competitive price over market price. The twin intent of this initiative is the economic benefit of the farmers and access to nutritious and fresh vegetables for consumers..

VeggieKart procures vegetables daily from the farmers at a fair price, process it at the central warehouse in the city and distributes it to the consumers through different distribution channels. VeggieKart creates a multi-pronged approach to ensure a fair and equitable procurement from the farmers and also convert the unrecognized vegetable vendors to branded vegetable entrepreneurs who sell vegetable in the city and urban slums of Bhubaneswar..

Since VeggieKart Marketing Private Limited started in 2013, we have worked in a certain way and adhered to specific values that have helped us grow and work with some of the finest farmers and customers in Odisha. One of our key philosophies revolves around fresh food: It's always been about food; dedication to quality is at the heart of everything we do.'

But more than just creating exceptional produce is the journey that it takes, whether it's in the growing stage, the storage phase, the packing phase, or other. Which brings us to the other essential part of our growth - people. We don't partner with farmers to create food that just looks pretty. It's all grown for a purpose; to provide the finest and freshest ingredients to business owners to help them grow.

A large part of our expansion has been thanks to the relationships we've built and kept with the right people to ensure consistency in our product growth and services to all sectors of the food industry.

We are always looking to make new friends and partner with people as we continue our journey, and are always looking close to home and further afield to continue to improve our offerings and provide the absolute best in fresh fruit and vegetable ingredients to our customers and their market.

Our State of art, efficient and food safe facility is a necessary in today. Veggiekart continues to reinvest in facilities, equipment and technology to bring you the best quality fresh produce, safely delivered at your doorstep.

Delivering fresh at best prices Building the fresh produce supply chain ecosystem


Pankaj Lochan Mohanty is the Founder Chairman & Director of VeggieKart. He is a philanthropist and an industrialist having over 3 decades of experience in across industry segments. He is the Chairman of The MGM Minerals Ltd. a Odisha based industrial house having business in the segment of mining, steel, readymade garments, wellness resorts and healthcare sector. He is a sports enthusiast and administrator and is associated with various sports bodies and associations. He was President of Amateur Baseball Federation of India (ABFI). Currently, he is the President of Odisha Cricket association (OCA).


Gyanendra Acharya is the CEO of VeggieKart. Prior to joining VeggieKart, he has founded Ekistics Solutions Pvt. Ltd. a for-impact social enterprise focused on delivering innovative and scalable technology-centric solutions to enable breakthrough interventions in the development sector. Gyanendra possesses extensive grassroots experience of building enterprises in the field of Agro-Commerce, health, and education, with specialized understanding in impact evaluation, leveraging information, communication and technology for effective and informed decision making.
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